As a Utility – Metaphors of Information Technologies

Maria Lindh


Building on conceptual metaphor theory, this article investigates and argues the importance of the utility metaphor in discussions shaping information technologies. The results reveal that the utility metaphor has been evoked in different shapes and forms continually since the late fifties relating, for example, to concepts such as Time-sharing, Computer networks, The computer grid, Utility computing, and – the contemporary metaphor – Cloud computing.


Conceptual metaphor theory, cloud computing, perceptions, information technology, Social shaping of technology

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